Using phonebooks these days is just not as practical as it once was and I don’t know of many people that use phonebooks anymore except for my grandfather. If you have perused a phonebook recently, you have seen the variety if information they contain, including maps, advertisements, and of course columns of telephone numbers. I found this bit of information in the maps section of a phonebook. This example shows a map of the Seattle-Tacoma International Airport. Maps such as this one are useful when navigating the airport because finding one’s way to a terminal can be a stressful event, especially if one is running late and the plane is about to take off. This infographic has a key that labels the icons that are used to depict the atrium, security checkpoints, and restrooms. The layout is fairly simple, including clean sans-serif type and minimalistic icons. It appears that information has been kept to a minimum but it would be nice to have distances labeled somewhere on the map so that a travelers might know how long it would take them to get from the main terminal to concourse c. Transit information about how to get to the north and south satellites, is listed in a text box in the right corner. The colors are not outstanding but they serve their purpose. Overall the map is laid out in a way that makes sense for the amount of information it is displaying.
Information that Compares Ratios
Talent Traffic data visualization is an interesting way of showing ratios between these major companies. Different colored cars represent the ratio of employees that transition from one company to another. I thought this was a clever icon that helped the data make more sense to me. The designer has indicated the paths between the companies using thin dotted lines that reach between the large circles, which increase the eye flow around the data. Each large circle contains a color and a company name. Black directional arrows placed beside the ratios indicate whether or not the company has a net gain of employees. To aid in further understanding of the information displayed, each company has its own color and the cars with the company color are the ones that have transitioned to the “parking lots” of the other companies. From this data visualization it is clear to see that the two companies that have the highest ratios of transitioning employees within this data set are Facebook and LinkedIn. I like the hexagonal shape of this data visualization and I think the color-coding is nicely done.